Michelle Razavi
Co-founder of Elavi, a company producing low-sugar, high-protein brownies and dessert spreads. Shares strategies for turning production mishaps into marketing successes.
Best podcasts with Michelle Razavi
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Oct 28, 2024 • 52min
821: How to Write Pitches That Get Noticed — Every Time
Michelle Razavi, Founder and CEO of Elavi, shares her journey in the wellness food industry and offers invaluable insights on crafting memorable pitches. She emphasizes the importance of being concise, compelling, and clear while tailoring pitches to your audience. Listeners learn effective digital strategies and time management tips for busy entrepreneurs. Razavi also discusses embracing rejection as a stepping stone to creativity, highlighting how the right mindset can transform setbacks into opportunities.
Nov 19, 2024 • 39min
Why Hiding Your Company’s Mistakes Could Be Costing You Sales
Michelle Razavi, co-founder of Elavi, shares her journey in creating low-sugar, high-protein treats. She reveals how a major production mishap became a marketing success story. The conversation covers the importance of embracing imperfections and iterative feedback for product improvement. They dive into the strategy shift from highlighting features to showcasing benefits, creating emotional connections with consumers. Additionally, Michelle discusses the challenges and excitement of breaking into Costco while emphasizing resilience in entrepreneurship.
