Michelle Razavi

Michelle Razavi, Founder and CEO of Elavi, shares her journey in the wellness food industry and offers invaluable insights on crafting memorable pitches. She emphasizes the importance of being concise, compelling, and clear while tailoring pitches to your audience. Listeners learn effective digital strategies and time management tips for busy entrepreneurs. Razavi also discusses embracing rejection as a stepping stone to creativity, highlighting how the right mindset can transform setbacks into opportunities.

Michelle Razavi, founder of a successful protein dessert brand, shares the secrets behind her rapid rise in retail. She reveals a three-step pitch framework that led to a Whole Foods response in just three hours. Michelle emphasizes the importance of concise messaging, buyer value, and clear calls to action. She discusses adapting pitches for busy buyers and the benefits of showcasing authenticity on social media. With insights on scaling, managing delays, and understanding retail dynamics, Michelle provides a roadmap for budding entrepreneurs in the food industry.

Michelle Razavi, co-founder of Elavi, shares her journey in creating low-sugar, high-protein treats. She reveals how a major production mishap became a marketing success story. The conversation covers the importance of embracing imperfections and iterative feedback for product improvement. They dive into the strategy shift from highlighting features to showcasing benefits, creating emotional connections with consumers. Additionally, Michelle discusses the challenges and excitement of breaking into Costco while emphasizing resilience in entrepreneurship.