Shopify Masters How She Pitched Whole Foods & Got a Response in 3 Hours
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Oct 21, 2025 Michelle Razavi, founder of a successful protein dessert brand, shares the secrets behind her rapid rise in retail. She reveals a three-step pitch framework that led to a Whole Foods response in just three hours. Michelle emphasizes the importance of concise messaging, buyer value, and clear calls to action. She discusses adapting pitches for busy buyers and the benefits of showcasing authenticity on social media. With insights on scaling, managing delays, and understanding retail dynamics, Michelle provides a roadmap for budding entrepreneurs in the food industry.
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One Cold Email, Three-Hour Reply
- Michelle emailed the global Whole Foods buyer one cold pitch a month after launch and got a reply within hours.
- The buyer asked for samples and said it looked exactly like what they were looking for.
Three C's Pitch Framework
- Craft a concise pitch with a compelling hook and a clear call to action.
- Focus the message on the value you provide the buyer and end with an explicit next step like "Can I send samples?"
Product-Market Fit Multiplies Pitch Power
- The right product plus timing amplifies pitch success.
- Michelle's vegan, no added sugar protein brownie filled a market white space and validated the pitch.