The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

821: How to Write Pitches That Get Noticed — Every Time

55 snips
Oct 28, 2024
Michelle Razavi, Founder and CEO of Elavi, shares her journey in the wellness food industry and offers invaluable insights on crafting memorable pitches. She emphasizes the importance of being concise, compelling, and clear while tailoring pitches to your audience. Listeners learn effective digital strategies and time management tips for busy entrepreneurs. Razavi also discusses embracing rejection as a stepping stone to creativity, highlighting how the right mindset can transform setbacks into opportunities.
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ADVICE

The Three C's of Pitching

  • Craft pitches using the "three C's": concise, compelling, and call to action.
  • Keep pitches short, focused, and easy to understand, highlighting your unique value and desired outcome.
ANECDOTE

Sales and Fitness Background

  • Michelle Razavi's sales background taught her valuable pitching skills, including handling rejection.
  • Her fitness instruction experience reinforced the importance of practice and building "reps" in pitching.
ADVICE

Pitching Opportunities

  • Pitching opens doors for PR, investor relations, retail partnerships, and networking opportunities.
  • Focus on the value you offer rather than just promoting yourself.
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