How This Sports Company Found a Competitive Advantage

Richard Lee, the founder of a table tennis competition company and CEO of Joola, discusses his journey from table tennis to capitalizing on the pickleball craze. He reveals the challenges of reviving a German brand while innovating paddle designs and adapting to market demands. Lee emphasizes the significance of community feedback in product development and shares insights on leveraging local expertise for e-commerce success. His passion for sports shines through as he explores the explosive growth of pickleball and how to engage meaningfully with its community.