How to Build Community Through Events

Michael Washington, founder of USAL Project, transforms LA's outdoor scene with his focus on accessible adventures and community building. He shares his journey of creating intimate gatherings that foster genuine connections, emphasizing the significance of quality over quantity. Michael discusses strategic partnerships with big brands like Nike and REI, highlighting their organic collaborations. He also delves into the importance of design and analytics in shaping brand identity, ensuring that community engagement remains authentic and impactful.