The Key to Finding Your Next Customer

Marc Barros, founder of Moment, shares insights from his journey transforming a mobile photography brand into a thriving marketplace for creatives. He emphasizes the importance of connecting with customers on an emotional level, rather than just focusing on product perfection. Barros discusses the role of community engagement and adaptability, especially during challenges like COVID-19. He also highlights innovative customer acquisition strategies through platforms like YouTube, as well as the benefits of collaborating with creators to enhance brand identity.