How To Set Trends and Build Brand Loyalty With NUDESTIX

Taylor Frankel, co-founder of NUDESTIX, dives into the art of building a trendsetting beauty brand. She shares insights on creating authentic communities and the power of grassroots marketing. Taylor discusses how to leverage viral trends, including celebrity moments, for brand growth. She highlights the importance of genuine influencer partnerships and navigating family dynamics in business. Lastly, she emphasizes the need for caution and resilience when scaling while staying true to core values in the ever-evolving beauty industry.