Shopify Masters
The Best Strategies for Evolving Your Branding
Oct 8, 2024
Peter Maldonado and Rashid Ali, co-founders of Chomps, share their entrepreneurial journey from day jobs to launching a $20 million brand of grass-fed meat sticks. They discuss the challenges of scaling up, the importance of grassroots marketing, and strategies for evolving their brand. Their story includes navigating retail transitions and establishing partnerships with major stores like Trader Joe's. They also delve into optimizing return on investment while maintaining brand awareness, emphasizing the need for continuous learning in their marketing approaches.
46:36
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- By identifying a gap in the market for healthier snack options, CHOMPS successfully transitioned from a side hustle to a $20 million revenue business in its first year.
- Through data-driven insights and consumer feedback, CHOMPS evolved its branding to connect with a primarily female audience, enhancing market appeal and customer loyalty.
Deep dives
Origin of CHOMPS: A Passion for Clean Eating
The co-founders of CHOMPS, Peter Maldonado and Rashid Ali, transformed their personal interest in clean eating into a successful business by offering grass-fed meat sticks. Initially starting with traditional meat products, the duo identified a gap in the market for healthier, sustainable snack options. They noted the rise of communities like CrossFit, which emphasized nutrition and had devoted fans willing to pay premium prices for quality products. By engaging with this niche initially, they established a loyal customer base that helped launch their brand before broadening their reach.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
