Origin of CHOMPS: A Passion for Clean Eating

The co-founders of CHOMPS, Peter Maldonado and Rashid Ali, transformed their personal interest in clean eating into a successful business by offering grass-fed meat sticks. Initially starting with traditional meat products, the duo identified a gap in the market for healthier, sustainable snack options. They noted the rise of communities like CrossFit, which emphasized nutrition and had devoted fans willing to pay premium prices for quality products. By engaging with this niche initially, they established a loyal customer base that helped launch their brand before broadening their reach.