Pete Maldonado, co-founder and co-CEO of Chomps, shares his insights on the rise of better-for-you meat snacks. He discusses the brand's strategic shift from e-commerce to major retailers, emphasizing the pivotal partnership with Trader Joe's. Maldonado tackles the unique challenges of entering convenience stores like Wawa and Sheetz, highlighting the importance of packaging and quick consumer recognition. He also touches on data-driven growth strategies and targeting the health-conscious demographic, ensuring that Chomps stands out in the competitive snack market.

Peter Maldonado and Rashid Ali, co-founders of Chomps, share their entrepreneurial journey from day jobs to launching a $20 million brand of grass-fed meat sticks. They discuss the challenges of scaling up, the importance of grassroots marketing, and strategies for evolving their brand. Their story includes navigating retail transitions and establishing partnerships with major stores like Trader Joe's. They also delve into optimizing return on investment while maintaining brand awareness, emphasizing the need for continuous learning in their marketing approaches.