The Skinny Confidential Him & Her Podcast The Do’s and Don’ts of Brand & Startup Growth Ft. Chomps’ Founders Pete Maldonado & Rashid Ali
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Jan 24, 2025 In this engaging discussion, Pete Maldonado and Rashid Ali, the dynamic co-founders of Chomps, delve into their journey from concept to a thriving meat snack brand. They share insights on overcoming early challenges, strategic growth, and the importance of authenticity in branding. The duo highlights the rising trend of high-protein diets, and the increasing demand for nutritious snack options. With a focus on innovative marketing and maintaining company culture in a remote world, they provide a refreshing look at what it takes to succeed in the competitive food industry.
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Chomps Origin Story
- Pete Maldonado, a personal trainer, noticed clients struggled to stick to meal plans.
- This led him to explore creating convenient, healthy food options, eventually founding Chomps.
Launch Quickly, Iterate Often
- Avoid striving for perfection before launching a product.
- Get a functional version to market quickly and iterate based on feedback.
Unexpected Trader Joe's Success
- Chomps received their first purchase order from Trader Joe's for $1.1 million.
- This was significantly larger than anticipated, originally projected as five months' worth but lasting only five weeks due to high demand.