The Skinny Confidential Him & Her Podcast

The Do’s and Don’ts of Brand & Startup Growth Ft. Chomps’ Founders Pete Maldonado & Rashid Ali

Jan 24, 2025

In this engaging discussion, Pete Maldonado and Rashid Ali, the dynamic co-founders of Chomps, delve into their journey from concept to a thriving meat snack brand. They share insights on overcoming early challenges, strategic growth, and the importance of authenticity in branding. The duo highlights the rising trend of high-protein diets, and the increasing demand for nutritious snack options. With a focus on innovative marketing and maintaining company culture in a remote world, they provide a refreshing look at what it takes to succeed in the competitive food industry.

46:31

Creator website

Episode guests

Rashid Ali

Peter Maldonado

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Chomps was founded by Pete Maldonado to create high-quality, nutritious snacks that cater to busy lifestyles, emphasizing scalability.

The partnership with Trader Joe's significantly accelerated Chomps' growth, demonstrating the importance of strategic collaborations for startup success.

Chomps focuses on building authentic influencer relationships and community engagement to foster a loyal customer base and establish brand presence.

Deep dives

The Origin Story of Chomps

Chomps was conceived from personal trainer Pete Maldonado's desire to create convenient, nutritious snacks for clients struggling to maintain their meal plans. After a series of entrepreneurial ventures, including a failed frozen food company, Maldonado pivoted to a shelf-stable meat snack that could easily fit into busy lifestyles. The collaboration with Rashid Ali, who brought a solid background in data and operations, played a vital role in shaping the business strategy. Their combined experiences allowed them to effectively address market demands while avoiding previous pitfalls by ensuring that Chomps was designed for scalability.

Intro

2min

From Idea to Execution: The Entrepreneurial Journey

13min

Trends in Diet and Nutrition

4min

The Journey of a Protein Brand

6min

Navigating Competition and Nutrition in Snack Choices

2min

Building Authentic Brands in a Competitive Market

16min

Snack Innovations and Flavor Favorites

4min

#801: Join us as we sit down with Pete Maldonado & Rashid Ali – the Founders & CEO’s of Chomps. Established in 2012, Chomps was created to fill a gap in the market for high-quality protein snacks. Today, it’s recognized as the fastest-growing brand in the food industry! In this episode, hear the story of how the Chomps founders built their entrepreneurial journey, scaled their business, & continue to lead the way with their high-protein meat sticks.

To Watch the Show click HERE

For Detailed Show Notes visit TSCPODCAST.COM

To connect with Chomps click HERE

To connect with Pete Maldonado click HERE

To connect with Rashid Ali click HERE

To connect with Lauryn Bosstick click HERE

To connect with Michael Bosstick click HERE

Read More on The Skinny Confidential HERE

To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697)

This episode is brought to you by The Skinny Confidential

Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn’s favorite products mentioned on their latest episodes.

This episode is sponsored by Chomps

Get 15% off your order of Chomps meat sticks at Chomps.com with code SKINNY.

Produced by Dear Media

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