The Do’s and Don’ts of Brand & Startup Growth Ft. Chomps’ Founders Pete Maldonado & Rashid Ali
The Skinny Confidential Him & Her Show
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Building Authentic Brands in a Competitive Market
This chapter explores the journey of creating a unique brand identity for Chomps, emphasizing the significance of staying true to one’s business vision instead of imitating competitors. The founders share insights on innovative marketing strategies, including the effective use of authentic influencers and the importance of data-driven decision-making for growth. Additionally, the chapter discusses the challenges of maintaining company culture in a remote work environment and how early in-person interactions can foster a shared mission among team members.
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