Pete Maldonado from Chomps gives advice on scaling businesses, featuring a sourdough bagel maker, a tea shop owner looking to expand, and an entrepreneur selling fresh wild salmon. Topics include franchising, retail partnerships, differentiation strategies, and navigating market challenges.
Read more
AI Summary
Highlights
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Start by knocking on doors, selling, and networking to establish your salmon business.
Create engaging content showcasing your salmon fishing process to educate and engage customers.
Diversify your product offerings with value-added items, collaborate with local businesses, and focus on long-term partnerships.
Deep dives
Knocking on doors to sell salmon
Jake, the initial focus should be to knock on doors, sell, and get the word out about your salmon business. Utilize your network, approach independent grocery stores, and establish partnerships with local restaurants. Start with the people you know to build a customer base.
Content creation and storytelling
Create compelling content showcasing the process of fishing for salmon and bring that story to life. Utilize social media, share videos, recipes, and cooking tips to engage and educate potential customers. Leverage your family story and unique selling points in your content.
Value-added products and partnerships
Consider offering value-added products like canned salmon or salmon jerky to diversify your offerings. Collaborate with local restaurants to showcase your product and build brand awareness. Focus on building partnerships for long-term growth.
Networking and feedback
Network with local farmers markets, utilize word-of-mouth marketing, and seek customer feedback to improve your product and marketing strategies. Leverage your missionary and sales experience to connect with potential customers and drive sales through personal interactions.
Brand elevation and differentiation
Elevate your brand by sharing authentic stories, including your fishing journey and family background. Showcase the benefits of wild salmon over farm-raised alternatives. Focus on creating engaging video content, leveraging personal connections, and emphasizing the premium quality of your product.
Former guest Pete Maldonado, co-founder and co-CEO of Chomps, joins Guy for another “Advice Line” edition of HIBT Lab.
In this episode, we’ll meet Jennifer, a sourdough bagel slinger thinking about taking on 'big cream cheese.' Then Brandi, a tea shop owner hoping to bring her blends to big box retailers. And finally, Jake, an Alaska native trying to bring fresh wild salmon to Utah…even if he has to knock on every door north of Salt Lake.
If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.