How I Built This with Guy Raz Advice Line with Pete Maldonado of Chomps
12 snips
May 2, 2024 
Pete Maldonado, co-founder and co-CEO of Chomps, returns to share insights on retail partnerships. Jennifer Ballin, owner of Badass Bagels, seeks advice on scaling her sourdough bagel business and navigating franchising. Brandi Shelton, founder of Just Add Honey Tea Company, discusses expanding into big-box retail while maintaining her brand's essence. The conversation is filled with practical tips and personal stories, perfect for entrepreneurs looking to make their mark in competitive markets.
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Post-Retail Challenges
- Selling to retailers is easy; the real work begins after.
- Prepare for quality control, trade spend, chargebacks, and fees, which intensify with bigger retailers.
Retail as Real Estate
- Retail stores operate like Times Square billboards, requiring payment for shelf space.
- Retailers profit from fees, shifting the risk to brands who must sell or get removed.
Badass Bagels Journey
- Jennifer Ballin, owner of Badass Bagels, pivoted from a restaurant to making sourdough bagels during the pandemic.
- She now runs two successful bagel shops and ships bagels nationwide, facing decisions about scaling.