Advice Line with Pete Maldonado of Chomps
How I Built This with Guy Raz
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Navigating the Salmon Market
In this chapter, a listener seeks guidance on transitioning their salmon fishing business to a direct-to-consumer model amidst market volatility. The discussion includes strategies for sourcing, processing, and marketing salmon products, while emphasizing community engagement and innovative product ideas. Practical advice on building a customer base and driving consumer trials is shared, highlighting the importance of passion and persistence in the early stages of the business.
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