13min chapter

How I Built This with Guy Raz cover image

Advice Line with Pete Maldonado of Chomps

How I Built This with Guy Raz

CHAPTER

Navigating the Salmon Market

In this chapter, a listener seeks guidance on transitioning their salmon fishing business to a direct-to-consumer model amidst market volatility. The discussion includes strategies for sourcing, processing, and marketing salmon products, while emphasizing community engagement and innovative product ideas. Practical advice on building a customer base and driving consumer trials is shared, highlighting the importance of passion and persistence in the early stages of the business.

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