The Modern Retail Podcast
How Chomps is marketing itself to convenience store shoppers
Dec 12, 2024
Pete Maldonado, co-founder and co-CEO of Chomps, shares his insights on the rise of better-for-you meat snacks. He discusses the brand's strategic shift from e-commerce to major retailers, emphasizing the pivotal partnership with Trader Joe's. Maldonado tackles the unique challenges of entering convenience stores like Wawa and Sheetz, highlighting the importance of packaging and quick consumer recognition. He also touches on data-driven growth strategies and targeting the health-conscious demographic, ensuring that Chomps stands out in the competitive snack market.
33:13
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Chomps is strategically expanding into convenience stores to meet the growing demand for healthy, on-the-go snack options and establish brand presence.
- The company's pivot from frozen food to shelf-stable meat snacks was driven by market trends and data, facilitating rapid growth within the meat snack sector.
Deep dives
Expanding into Convenience Stores
Chomps has recently begun its expansion into convenience stores, reflecting a significant shift in the market's offerings. The company views convenience stores as an ideal platform for its on-the-go meat snacks, particularly given the growing demand for healthier snack options. With competitors relying heavily on convenience store sales, Chomps aims to build a strong brand presence that can stand out despite not having an extensive distribution network. This strategy emphasizes the importance of aligning brand awareness with distribution operations to ensure execution is effective within these channels.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
