11min chapter

The Modern Retail Podcast cover image

How Chomps is marketing itself to convenience store shoppers

The Modern Retail Podcast

CHAPTER

The Rise of Meat Snacks: A Journey of Innovation

This chapter explores the trend of meat snacks, particularly the surge of meat sticks over jerky, as it chronicles the founder's journey and entrepreneurial challenges. It highlights the strategic evolution from a niche e-commerce model to mass retail distribution, discussing branding adaptations and the importance of inclusivity in marketing. The narrative underscores the significance of data-driven decisions in expanding the consumer base and responding to emerging market trends.

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