
The Best Strategies for Evolving Your Branding
Shopify Masters
00:00
Evolving D2C Strategies: The Importance of Content and Brand Awareness
This chapter explores the changing landscape of direct-to-consumer marketing, focusing on the significance of content strategy and brand awareness. It highlights the transition from prioritizing conversions to fostering recognition and connection with potential customers, alongside the necessity for ongoing testing and learning in marketing practices.
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