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4min chapter
The Best Strategies for Evolving Your Branding
Shopify Masters
Balancing ROI and Brand Awareness
This chapter explores strategies for optimizing return on investment while enhancing brand awareness in e-commerce. It emphasizes an omni-channel approach, effective advertising allocation, and the importance of understanding unit economics for maintaining profitability across diverse sales platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode