The Feedback That Made This Brand Olympic Material

Laura Low Ah Kee and Shannon Savage, co-founders of Left on Friday, share their journey from Lululemon alumni to creating a premium swimwear brand. They discuss how customer feedback shaped their product designs, leading them to outfit Canada's beach volleyball teams for the Olympics. The duo emphasizes the importance of fit, fabric, and authentic marketing strategies. Their innovative approach merges online and offline experiences, proving that personal customer connections can drive brand growth and visibility in a competitive market.