Marketing Against The Grain

Explore the shift from hard work to smart thinking as Kipp and Kieran unveil seven key principles for predicting AI trends. Discover how AI is redefining jobs, making complex topics accessible and pushing traditional boundaries. The conversation delves into the changing dynamics between buyers and sellers, highlighting the newfound power of consumers due to AI. Fast movers stand to gain the most, emphasizing the need for businesses to adapt quickly or risk falling behind. Embrace innovation and let creativity lead the way in this AI-dominated future!

Discover how A.I. is revolutionizing marketing strategies. The hosts reveal three groundbreaking experiments that boosted conversion rates dramatically. Learn how The Hustle slashed subscriber acquisition costs by 300% using Midjourney's visuals. Explore the role of automation in enhancing customer experiences while balancing creativity. Find out how integrating OpenAI can personalize marketing campaigns and improve content dynamically. This episode dives deep into the future of marketing powered by A.I. and automation!

Apple's Vision Pro headset is making waves in the AI and VR realms. The hosts dive into how its innovative features, like eye tracking and AI avatars, could reshape social interactions. They also explore the competitive landscape and critique Apple's marketing approach. The contrast between immersive technology and natural language interaction raises intriguing questions about future developments. Ultimately, there's a debate on the headset's practicality and the need for a strong developer ecosystem to fully unleash its potential.

OpenAI is shifting its focus away from consumer products after ChatGPT, raising questions about its future in B2B. The podcast highlights the significant implications of a GPU shortage on AI development and the rapidly declining costs associated with large language models. It explores the exciting world of multimodal AI, merging text, video, and image interactions for enhanced marketing strategies. The discussion also delves into OpenAI's potential role in the tech landscape and shares insights on innovation and user experience.

The discussion delves into how new AI design tools are revolutionizing creativity by lowering production costs. Kipp and Kieran explain how these innovations are changing skill acquisition from years to mere days. They highlight the rising importance of feedback loops and the competitive edge that established players like Adobe have over agile newcomers like MidJourney. The podcast emphasizes that it’s a thrilling time to be in the creative field as AI continues to enhance productivity and streamline design processes.

Explore the latest transformative AI tools that are revolutionizing image editing and content creation. Discover Adobe's Firefly updates, which allow creatives to use natural language for design. Learn how innovative technologies like Paragraphica harness location data for enhanced AI-generated imagery. Delve into the competitive landscape of AI in marketing, with insights on productivity tools like VimCal and Hushl. Uncover how AI is reshaping onboarding and CRM processes, ensuring smoother access to essential business information.

The future of video marketing is here, with hosts revealing the impact of personalized video and evaluating various AI startups. They delve into innovative tools like Capsule for video editing and Kaju.ai's impressive ability to transform designs into code. Exciting marketing strategies, including unique competitions, emphasize user engagement. Discussions also cover AI's role in enhancing travel planning and data innovation, illustrating the endless possibilities that emerging technologies bring to the table.

Joanna Lord, an experienced marketing executive and former CMO at ClassPass and Skyscanner, shares her insights on mastering both brand and growth strategies. She discusses the importance of authentic customer understanding for effective marketing. Joanna emphasizes building a world-class brand, even in an AI-driven market, and offers practical tips for creating compelling brand identities. The conversation also covers the necessity of team dynamics between brand and growth teams and the humorously complicated nature of collaboration in the marketing landscape.

Explore the thrilling world of AI innovation and its impact on marketing! Discover the newly launched ChatGPT iPhone app and Meta's latest tools aimed at enhancing user engagement. The discussion delves into how AI is transforming advertising and the risks of automation stifling creativity. Learn about fascinating tools like Yoodli for presentations, DraGAN for image creation, and Quiver for data management. This dynamic conversation navigates the balance between productivity and the essence of original thinking in the era of AI.

Discover how HubSpot soared to a billion-dollar valuation through innovative growth hacks. Delve into the concept of product-led growth and why it’s essential for modern businesses. Learn the critical role of early adopters in creating new categories and how investing in customer happiness fuels advocacy. The hosts stress the importance of focusing on distribution strategies over mere conversion rates, emphasizing that intentional growth demands a mix of boldness and strategy.