It’s not just about your marketing strategy and skills, it’s about your ability to lead. Kipp and Kieran go all in on leadership - how to manage and empower your team, balancing iterative vs. exponential goals, relinquishing ownership as a leader, demystifying OKR models, and more!Links Andrew Gazdecki’s tweet on billboards for MicroAcquire https://twitter.com/agazdecki/status/1548666709317300224 Sundar Pichai’s tweet on OKRs https://twitter.com/sundarpichai/status/1543328071532523521  If you like this episode, check out our episode on how to beat the recession as a business leader! https://link.chtbl.com/kzRtKkNv Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Go behind the scenes with Kipp and Kieran as they brainstorm fresh marketing ideas for real-life companies on how they can move their business forward with creative growth strategies and outside-of-the-box campaign ideas for Lemon.io and Bonjoro.Should we keep doing half-baked marketing ideas? Leave it in the reviews and let us know!Links Tim Urban’s tweet https://twitter.com/waitbutwhy/status/1546185857719205895  Lemon.io https://lemon.io/  Bonjoro https://www.bonjoro.com/  Carrd https://carrd.co/  If you like this episode, check out our episode with Salem Ilese for all things short-form content! https://link.chtbl.com/M8QfQbVu Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you get maximum output from a single idea? Salem Ilese (singer and songwriter) joins the show to discuss how to grow your brand via TikTok, how to feed the algorithm, the importance of knowing your audience, and how to apply current trends to your content for higher reach, and more!Who is Salem Ilese?22-year-old, Singer / Songwriter, Salem Ilese, has honed her craft of songwriting and performing for over half of her life and has found success as an artist in doing that with well over 1B streams accumulated to date across her own music and songs written for others. She has recently found community and embraced Web3 with her song Crypto Boy which raised ~169k for The Center for Reproductive Rights when released as an NFT in partnership with Nadya of Pussy Riot who contributed the art.Check out Salem’s work! ‘Crypto Boy’ song https://www.sound.xyz/salemilese/crypto-boy TikTok https://www.tiktok.com/@salemilese  Instagram https://www.instagram.com/salemilese/  Twitter https://twitter.com/salemilese  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C content strategy as an early-stage startup, and more.Do you want your question to be featured in a future episode? Leave a review in Apple Podcasts with your question, name, and Twitter handle - and we may feature YOU next!Links Next Health https://www.next-health.com/ Katie Hardy https://twitter.com/KPmanHardy Crue https://www.yourcrue.com/  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder, thinking about the editorial taste for your media company, creating interest in your product, and more!Who is Patrick Campbell?CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing.Check out Patrick’s work! Twitter www.twitter.com/patticus  LinkedIn www.linkedin.com/patrickccampbell  More info on Profitwell joining Paddle https://twitter.com/Patticus/status/1529420966698287105?s=20&t=K1wSUC9SeAyf7o8Sh9-luQ  Paddle www.paddle.com  Profitwell https://www.profitwell.com/  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Where will consumer behavior go in the future? Kipp and Kieran go on a deep dive on all the ways you want to think about acquiring differently in the future, how to use your business model as a growth driver in the future, leveraging freemium businesses, and more!If you like this episode, check out our episode with Yuliya Bel, where we go deep into community-led growth! https://link.chtbl.com/r0sU4-CX Links:Tascha’s tweet on tokenomics https://twitter.com/TaschaLabs/status/1542583780409413633 Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution, doubling down on the definition of community, answer the question - is community a tool for engagement or acquiring new customers? And more!Who is Yuliya Bel?​​founder/CEO of Notus, passionate about cult-like growth and long walks in nature.Check out Yuliya’s work! Twitter https://twitter.com/ybelyayeva  Notus https://getnotus.io/  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is community-led growth an opportunity in the future? Kipp and Kieran get a tad bit controversial with their hot takes and tangible tips on company growth hacks, doing things you can’t directly measure in marketing (and how it can help you differentiate yourself), the number one thing that marketers today don’t know but will be everything in the future, and more!Plus! We answer YOUR questions. Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.Things Mentioned: Genius www.genius.com Canva www.canva.com Mirror www.mirror.co Airtable www.airtable.com Grammarly www.grammarly.com Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Does the average user care about decentralization? Kipp and Kieran are joined by Peter Yang (Founder of Odyssey DAO) to discuss the behind-the-scenes of DAOs, the importance of ownership, what motivates a community, and answer the question: does decentralized technology matter?Who’s Peter Yang?Peter founded Odyssey DAO to onboard the next 1 million people to web3 through quality education. He is a product lead at Reddit and previously worked at Twitch, Twitter, and Facebook.Check out Peter’s work! Odyssey DAO https://www.odysseydao.com/  Twitter https://twitter.com/petergyang  Blog https://creatoreconomy.so/  If you like this episode, check out our episode on the Lessons In Marketing Web 3 with Matthew Howells-Barby! https://link.chtbl.com/3x1YKGTI Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformational brand story, how to become the dominant player in your market, the importance of differentiated perception, the core lessons to change the perception of your business, and more!Plus! We answer YOUR questions. Shout out to Kishore Kothandaraman for leaving a review!Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.Links: Eight Sleep https://www.eightsleep.com/  Goldcast.io https://www.goldcast.io/  If you like this episode, check out our episode on 2x2s and how they can take your business to the next level! https://link.chtbl.com/bp45OmT5 Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.