What brand was born in the recession and became one of the fastest-growing businesses in history? They turned down an offer from Google for $6 billion two years later. Kipp and Kieran go around the web and discuss the opportunities of short-form videos, best pricing strategies during a recession, tips for leaning into your best ideas, simplicity in storytelling, and more!Links:Groupon https://www.groupon.com/ Descript https://www.descript.com/ Andrew Mason, CEO of Descript https://twitter.com/andrewmason Alex Lieberman’s 60-second start-up video series https://twitter.com/businessbarista/status/1539601675081613312If you like this episode, check out our episode with Alex Lieberman! https://link.chtbl.com/HSVtL8Jt Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference between being a web 2 vs. web 3 marketer, the community of ownership, what marketers need to learn to succeed in web 3, and more!Who is Matthew Howells-Barby?CMO @ Decentral Games, previously VP @ HubSpot. Investor and advisor in web3.Check out Matthew’s work: Decrypting Crypto Podcast https://open.spotify.com/show/6zramVU9gIBnVmGbqxRjfR?si=c693a23aaa1f4cd1&nd=1  Twitter www.twitter.com/matthewbarby  LinkedIn www.linkedin.com/in/matthewbarby/   Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Are Google and Facebook better today with the current level of advertising than they were 10 years ago? Kipp and Kieran take you on a deep dive through the future of web 3 and how it will impact the business world, the difficulty in reaching new customers (and how web 3 can help us), the importance of user experience, and more!Links: Bankless Media Interview Marc Andreessen & Chris Dixon of a16z https://www.youtube.com/watch?v=RXHITeaGB8Q  Benedict Evans’ tweet on Meta https://twitter.com/benedictevans/status/1530148497227489281  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What is a 2x2 and how can it transform your business? Kipp and Kieran chat all things 2x2! What it is, how to come up with them, how you can use 2x2s when making hiring decisions, 3 ways they can transform your business, and more!Do you have a 2x2 you love? Leave it in the apple podcasts reviews and we will give you and your 2x2 a shoutout in an upcoming episode!Links:World Bollard Association’s Twitter https://twitter.com/WorldBollard Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why should marketers care about web 3? Kipp and Kieran discuss everything about web 3 and how it’ll impact your marketing and business, the opportunity of losing, how to push the envelope, how to make people care about your product (hint: solving their problems), and more!Links: Packy McCormick’s apology https://twitter.com/packyM/status/1533796764922400768 Nick Susi’s tweet on what web 2 was and what web 3 needs to be https://twitter.com/nicksusi/status/1530600672982335492 Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The #1 question every founder asks us is: How do I hire my marketing leader? Kipp and Kieran go on a deep dive on how to categorize marketing leaders to your business needs, how to give your team the power to be successful in their roles, pitch real job postings to the audience (and give their hot takes on each), show how to pitch themselves to the founders as a candidate, and so much more!Do you have a job description that you want Kipp and Kieran to discuss (and potentially give their hot takes on)? Leave it in the reviews!Links: Fl0’s Head of Marketing job posting https://jobs.lever.co/fl0/d17051f6-8934-4239-801c-f1dfc01546bc Fl0’s founder, Dale Brett https://www.linkedin.com/in/dalebrett/  LoyaltyLion’s Chief Marketing Officer job posting https://loyaltylion.com/careers/chief-marketing-officer  LoyaltyLion’s founder, Charlie Casey https://www.linkedin.com/in/charliecasey/  Jake from Suncut: Podcast editing subscriptions to scale your show https://www.suncut.co/  Emma from ThoughtSpot: business intelligence analytics search software https://www.thoughtspot.com/  John Ladaga wants to buy Kieran’s Chess NFT https://twitter.com/jj_ladaga/status/1529841989188997121  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is actually hurting your business, how to know when to hire a head of marketing vs. a product marketer, using emotions to position your product, and more!Plus, We answer one of YOUR questions. Shoutout to Fanny Kuhn for leaving their review!Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.Links Mentioned: Loom https://www.loom.com/  Sapiens by Yuval Noah Harari https://www.ynharari.com/book/sapiens-2/  The Hard Things About The Hard Things by Ben Horrowitz https://a16z.com/book/the-hard-thing-about-hard-things/  Hooked by Nir Eyal https://www.nirandfar.com/hooked/  Rework by Jason Fried https://www.amazon.com/Rework-Jason-Fried/dp/0307463745  The Platform Revolution https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131  Stratechery https://stratechery.com/  Not Boring Newsletter https://www.notboring.co/  The Hustle Newsletter https://thehustle.co/  Milk Road Newsletter https://www.milkroad.com/  Positioning The Battle for your Mind by Al Ries https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586  Ready Player One by Ernest Cline https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448  Principles for The Changing World Order by Ray Dalio https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1982160276  Shoe Dog by Phil Knight https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1654105299&sr=1-1  Direct Mail Copy That Sells by Herschell Gordon Lewis https://www.amazon.com/Direct-Mail-Copy-That-Sells/dp/0132147505/ref=sr_1_3?crid=2544SEVJ4RL7Q&keywords=Direct+Mail+Copy+That+Sells&qid=1654105342&s=books&sprefix=direct+mail+copy+that+sells%2Cstripbooks%2C68&sr=1-3  On Writing Well by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?crid=30RQWSPYFT6FV&keywords=on+writing+well&qid=1654105374&s=books&sprefix=on+writing+well%2Cstripbooks%2C78&sr=1-1  New Rules of Marketing PR by David Meerman Scott https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr  The Rational Optimist by Matt Ridley https://www.amazon.com/Rational-Optimist-Prosperity-Evolves-P-s/dp/0061452068  Twitter Blue https://help.twitter.com/en/using-twitter/twitter-blue  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change. Kipp and Kieran give tangible advice on what will make or break your business in the next 24 months, companies that made strategic choices to grow, what happens if your targeting is too broad, and more!Plus, We answer one of YOUR questions. Shoutout to user Write.Edit.Repeat. for leaving their review!Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.Things Mentioned: Shaan Puri’s thread on companies that made strategic choices to grow https://twitter.com/ShaanVP/status/1529900270481596417 Tweet on Cinnamon Whiskey https://twitter.com/noahsfriedman/status/1529919311351009292 Tweet of Uber in Portland https://twitter.com/iamjasonlevin/status/1529901811183800331 Tweet on Aol CD delivery in US https://twitter.com/jonathansenin/status/1529917737547354112 Tweet on Cirque Du Soleil, Qualtrics, and Facebook https://twitter.com/grahamgintz/status/1529901696859656228  Andy John’s Twitter https://twitter.com/ibringtraffic Positioning: The Battle for Your Mind by Al Ries and Jack Trout https://www.ries.com/books/  Sequoia Capital’s presentation for portfolio companies https://content.fortune.com/wp-content/uploads/2022/05/Adapting_to_Endure_May_2022.pdf Alex Banks thread on takeaways from Sequoia Capital’s presentation https://twitter.com/thealexbanks/status/1529865275876659218  The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt https://www.thecoddling.com/  Patrick Coleman on free marketing advice https://twitter.com/patrickscoleman/status/1529495625380679680    Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value props, and more!Things Mentioned: Ryan Air’s tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002 Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese  Packy McCormick’s newsletter “Newton’s Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r Rand Fishkin showcasing Spark Toro & Followerwonk’s power https://twitter.com/randfish/status/1525984071158931456  David Meerman Scott, author of “Newsjacking” https://twitter.com/dmscott https://www.newsjacking.com/  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Today our hosts are joined by a top marketer, Hannah Fleishman, to discuss leadership and management heuristics on how you can be an effective marketing leader. They also discuss how to be a leader vs. a manager, play a round of marketing cards against humanity, and more!Things Mentioned: Elon Musk’s tweet https://twitter.com/elonmusk/status/1522609829553971200  Jon Kabat Zinn https://www.mindfulnesscds.com/  Polygon x Meta Partnership https://twitter.com/0xPolygon/status/1523674225714036737  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Hannah Fleishman, https://twitter.com/hbfleishmanKipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.