Marketing Against The Grain How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)
10 snips
Jun 13, 2023 Discover how A.I. is revolutionizing marketing strategies. The hosts reveal three groundbreaking experiments that boosted conversion rates dramatically. Learn how The Hustle slashed subscriber acquisition costs by 300% using Midjourney's visuals. Explore the role of automation in enhancing customer experiences while balancing creativity. Find out how integrating OpenAI can personalize marketing campaigns and improve content dynamically. This episode dives deep into the future of marketing powered by A.I. and automation!
AI Snips
Chapters
Transcript
Episode notes
Acquisition vs. Conversion
- Kipp Bodnar believes AI-driven changes will make customer acquisition harder over the next 10 years.
- Conversely, conversion and monetization will become easier due to hyper-personalization.
The Hustle's AI Ad Success
- HubSpot tested AI-generated ads for The Hustle newsletter against traditional ads.
- The AI-driven ads, using Midjourney-created images, reduced cost per acquisition by 300%.
Secret Shopper Exercises
- Kieran Flanagan uses secret shopper exercises to evaluate customer experience.
- Brian Halligan's feedback emails during HubSpot's product-led growth phase served as an early form of this.