Marketing Against The Grain

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Jun 17, 2023

Guillaume Cabane, a growth advisor known for scaling high-growth SaaS companies, shares insights on the future of marketing. He emphasizes that AI-driven personalization should feel as intimate as a handwritten note. The conversation dives into leveraging AI for effective outbound marketing and reinvigorating email campaigns with targeted, value-driven approaches. Guillaume also stresses the importance of adaptability in marketing strategies to harness first mover advantages in the fast-evolving AI landscape, ensuring brands retain their competitive edge.

42:13

Episode guests

Guillaume Cabane

Highlights

AI Chapters

Episode notes

The Power of Reciprocity in Marketing

01:57

The future of career in marketing: Adapt or change industry?

01:16

Creating an Exceptional Customer Experience: Winning in a Competitive Market

01:28

Intro

2min

Evolution of Marketing: Embracing AI and Personalization

15min

Leveraging AI for Enhanced Outbound Marketing Strategies

4min

Email Marketing Reimagined

8min

Adapting Marketing in the Age of AI

12min

Embracing First Mover Advantage in the AI Era

2min

AI-driven personalization needs to be as personal and engaging as a handwritten letter.

Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.

Mentions

Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth
Gorgias https://www.gorgias.com/
Ramp https://ramp.com/
Tweet From Guillaume on Zapier https://twitter.com/guillaumecabane/status/192246054832443392

About Guillaume Cabane

Guillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is a husband of 1, father of 2, cheese-eater of many, and Pastafarian.

Connect with Guillaume

Website: www.hypergrowthpartners.com
Linkedin: https://www.linkedin.com/in/cabane/
Twitter: https://twitter.com/guillaumecabane

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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