Marketing Against The Grain Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)
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Jun 17, 2023 Guillaume Cabane, a growth advisor known for scaling high-growth SaaS companies, shares insights on the future of marketing. He emphasizes that AI-driven personalization should feel as intimate as a handwritten note. The conversation dives into leveraging AI for effective outbound marketing and reinvigorating email campaigns with targeted, value-driven approaches. Guillaume also stresses the importance of adaptability in marketing strategies to harness first mover advantages in the fast-evolving AI landscape, ensuring brands retain their competitive edge.
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SaaS Evolution Cycles
- SaaS evolves through technological cycles and bundling/unbundling cycles.
- Technological shifts last 7-10 years, while bundling/unbundling cycles last 3-5 years.
Competitive Advantage
- Professionals yearn for eras where they had a competitive advantage.
- Repeating this advantage by recognizing trends is key for long-term success.
Segment's Missed Opportunity
- Guillaume Cabane's team at Segment created an internal CDP tool, which later became Segment Personas.
- Despite creating the market, Segment failed to capture market share, a common issue for early innovators.