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Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Marketing Against The Grain

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Evolution of Marketing: Embracing AI and Personalization

This chapter explores the transformation of marketing strategies over the last 15 years, focusing on the rise of SaaS platforms and advancements in technology. It discusses the impact of cloud computing, the mobile revolution, and the challenges of maintaining a competitive edge in AI-driven marketing. The conversation emphasizes the significance of personalization and emotional connection in marketing, advocating for the use of AI to enhance these strategies amidst evolving consumer perceptions.

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