Evolution of Marketing: Embracing AI and Personalization

AI-driven personalization needs to be as personal and engaging as a handwritten letter.

Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.

Mentions

• Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth
• Gorgias https://www.gorgias.com/ 
• Ramp https://ramp.com/ 
• Tweet From Guillaume on Zapier https://twitter.com/guillaumecabane/status/192246054832443392 

About Guillaume Cabane

Guillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is a husband of 1, father of 2, cheese-eater of many, and Pastafarian.

Connect with Guillaume

• Website: www.hypergrowthpartners.com 
• Linkedin: https://www.linkedin.com/in/cabane/
• Twitter: https://twitter.com/guillaumecabane 

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.