Guillaume Cabane, growth advisor to high-growth SaaS startups, discusses his entry into growth and shares lessons from his time at Segment. He explains why it's harder to scale into enterprise and why CAC/LTV analysis is impossible for early companies. The conversation also covers activation, engagement, and setting KPIs, as well as the characteristics of great growth hires and common hiring mistakes. Guillaume emphasizes the importance of running experiments, leveraging engineers, and diversifying channels for revenue growth.

AI-driven personalization needs to be as personal and engaging as a handwritten letter.Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.Mentions Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth Gorgias https://www.gorgias.com/  Ramp https://ramp.com/  Tweet From Guillaume on Zapier https://twitter.com/guillaumecabane/status/192246054832443392  About Guillaume CabaneGuillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is a husband of 1, father of 2, cheese-eater of many, and Pastafarian.Connect with Guillaume Website: www.hypergrowthpartners.com  Linkedin: https://www.linkedin.com/in/cabane/ Twitter: https://twitter.com/guillaumecabane  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Guillaume Cabane from HyperGrowth Partners discusses using AI-powered marketing to improve lead generation. He explains the evolution of AI in marketing, different customer acquisition costs, and the spectrum from low to high ACV. Cabane highlights the importance of SEO and virality in driving lower CAC.

Guests from Gorgias, Vercel, and HyperGrowth Partners talk about high-volume, low-CAC marketing strategies. They discuss automated outbound tactics, product-led growth, and community engagement. The focus is on innovative demand gen strategies and using a modern tech stack to scale B2B growth effectively.

Marketing expert Guillaume Cabane discusses the future of marketing in an AI-driven landscape, focusing on product-led growth, market penetration, content marketing, customer reactivation, ethical growth marketing, understanding churn, and effective re-engagement campaigns.