CHURN FM E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane
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Mar 12, 2025 In this discussion, Guillaume Cabane, Co-Founder and General Partner at Hypergrowth Partners, shares his insights on how AI is transforming growth strategies for B2B companies like Ramp and Reddit. He highlights the rapid shift in marketing economics and the potential obsolescence of traditional sales roles. Guillaume discusses the surprising revival of direct mail amid evolving channels and emphasizes the importance of AI-driven personalization for engagement. The conversation also delves into leveraging intent signals for smarter sales outreach and the redefined roles within sales and marketing teams.
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AI Reshaping B2B Marketing
- AI is transforming B2B marketing by drastically lowering the cost and accelerating the speed of experimentation.
- Channels like video ads and outbound emails, previously unprofitable, are now viable growth tools.
Reddit AI-Powered Ad Outreach
- Reddit used AI to identify companies advertising on Facebook and personalized outreach with tailored ad previews and coupons.
- This automated approach was scalable and cost-effective compared to manual efforts.
Hybrid Outbound Sales Strategy
- Outbound sales now belongs within growth marketing rather than just sales teams.
- Use hybrid AI-human outbound strategies adjusted by average customer value (ACV) for best results.