E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane
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Harnessing Intent Signals in Sales
This chapter explores the use of intent signals in sales and marketing, particularly within software sales, discussing tools that help identify companies ready to buy. It emphasizes the balance between automated systems and human engagement in crafting effective outreach strategies while addressing challenges in customer retention and churn. The conversation also anticipates future trends in AI and the evolving landscape of sales outreach and customer engagement.
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