Harnessing Intent Signals in Sales

Today on the show, we have Guillaume Cabane, Co-Founder and General Partner at Hypergrowth Partners. G has helped scale some of the fastest-growing B2B companies, including Ramp, Retool, Vercel, Reddit, and more.

In this episode, we dive deep into how AI is fundamentally changing growth strategies, making outbound sales more efficient, and reshaping how companies think about customer acquisition. G shares why the economics of marketing are shifting rapidly, how AI-generated content and ads are unlocking new opportunities in B2B, and why traditional sales roles may soon become obsolete.

We also discuss the death of outdated marketing channels, why direct mail is making a surprising comeback, and how G’s team is leveraging AI-driven personalization at scale to drive record-breaking engagement.

Mentioned Resources

• LinkedIn
• Hypergrowth Partners
• Ramp
• Reddit
• Waterfall
• Clearbit
• RB2B
• KickFire
• Albacross
• Clay

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.