E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane
CHURN FM
Navigating Sales Strategies: SDRs vs. Growth Marketing
This chapter analyzes the conflicting views on investing in sales development representatives compared to growth marketing, particularly in relation to average customer value and marketing strategies. It highlights the role of technology in enhancing sales automation, real-time engagement, and data-driven marketing practices to improve customer interactions and streamline processes.
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