The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: The Golden Rule to $100M in ARR, Why CAC to LTV is BS Early On, Why Your First Growth Hire Should Be a Former Founder & How Ramp Does 200 Growth Experiments Per Quarter with Guillaume Cabane
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Nov 29, 2023 Guillaume Cabane, a growth advisor with a strong background in SaaS at firms like Drift and Apple, shares invaluable insights. He discusses why understanding CAC to LTV is unrealistic for early-stage companies. He offers secrets for scaling from SMB to enterprise, emphasizing the unique challenges of each. Cabane highlights the importance of hiring former founders for growth roles and shares creative growth tactics, including 200 experiments Ramp conducts quarterly. His unique approach combines data-driven decision-making with innovative marketing strategies.
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Apple Experiments
- Guillaume Cabane's boss at Apple France used experiments to bypass marketing authorization requirements.
- When caught, he'd claim it was simply an experiment to gauge audience reaction.
Quasi-Products for Demand Gen
- At a security firm, Cabane realized that using engineers to build demand-generating quasi-products was very effective.
- This tactic particularly resonated with technical audiences.
Target Engineers with Free Plans
- Offer free or startup plans to engineers.
- Engineers often introduce products to larger companies as they switch jobs.