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SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners

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Feb 20, 2024

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Guests from Gorgias, Vercel, and HyperGrowth Partners talk about high-volume, low-CAC marketing strategies. They discuss automated outbound tactics, product-led growth, and community engagement. The focus is on innovative demand gen strategies and using a modern tech stack to scale B2B growth effectively.

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ANECDOTE

Gorgeous' Automated Outbound

Gorgeous uses an automated outbound engine for marketing, incorporating email, ads, and referrals.
This engine analyzes signals like hiring events and tool adoption to target and prioritize prospects.

INSIGHT

Automated Outbound Cost Savings

Automated outbound has lower marginal costs compared to traditional SDR teams, as shown by data from Ramp.
Building this system requires engineering and marketing collaboration, potentially replacing SDRs with engineers.

ANECDOTE

Vercel's Outbound Journey

Vercel initially relied on inbound leads but shifted to outbound with a 15-person SDR team as they moved upmarket.
They are now considering automated outbound to improve efficiency and reduce acquisition costs.

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SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies.

In a panel, Guillaume Cabane (G) and Martin Gontovnikas (Gonto), co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel, share real-life examples of how demand generation, growth, and marketing strategies have been executed to scale beyond 2x ARR each year, even on a low budget.

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple.

In this episode we’ll share:

Automated outbound at-scale strategies.
Sales-assisted, product-led growth strategies that close Enterprise leads.
How to use community as a driver of product-led growth.

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