The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners
Feb 20, 2024
Guests from Gorgias, Vercel, and HyperGrowth Partners talk about high-volume, low-CAC marketing strategies. They discuss automated outbound tactics, product-led growth, and community engagement. The focus is on innovative demand gen strategies and using a modern tech stack to scale B2B growth effectively.
33:45
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Quick takeaways
- Automated outbound strategies can significantly increase revenue per contact by prioritizing prospects and using predictive signals for personalized outreach.
- Utilizing a product-led sales approach and freemium plans can attract more sign-ups, leading to a strong correlation between sign-ups and paid conversions.
Deep dives
Automated Outbound Strategy for Low CAC Growth
Automated outbound is a key strategy used by Gorgeous, a help desk for e-commerce stores. Using a multi-channel approach, they target prospects through email, ads, and customer referral. The strategy involves data analysis to categorize and prioritize prospects, using predictive signals for personalized outreach. By focusing on high-quality data and automating processes, Gorgeous achieves higher revenue per contact emailed. The initial upfront investment in engineering and data vendors pays off, resulting in a low marginal cost per contact.
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