Martin Gontovnikas

Martin Gontovnikas, known as Gonto, is a B2B SaaS advisor and co-founder of Hypergrowth Partners, with a notable background at Auth0. He discusses his journey from software engineer to marketing leader, emphasizing the importance of merging product and marketing for growth. Gonto shares insights on common mistakes startups make in scaling, the balance between art and science in growth strategies, and the necessity of qualitative data over pure analytics. He also delves into the significance of risk-taking cultures and innovative influencer marketing in driving success.

Guests from Gorgias, Vercel, and HyperGrowth Partners talk about high-volume, low-CAC marketing strategies. They discuss automated outbound tactics, product-led growth, and community engagement. The focus is on innovative demand gen strategies and using a modern tech stack to scale B2B growth effectively.