Martin Gontovnikas, a software engineer turned marketer, shares his insights on mastering product-led growth, the biggest mistakes startups make when scaling into enterprise, and how to assess growth bets. He emphasizes the importance of product and marketing over sales, the need for design partners in PLG, and providing value in a PLG motion to convert enterprise buyers.

Guests from Gorgias, Vercel, and HyperGrowth Partners talk about high-volume, low-CAC marketing strategies. They discuss automated outbound tactics, product-led growth, and community engagement. The focus is on innovative demand gen strategies and using a modern tech stack to scale B2B growth effectively.