The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
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Feb 14, 2024 
Martin Gontovnikas, known as Gonto, is a B2B SaaS advisor and co-founder of Hypergrowth Partners, with a notable background at Auth0. He discusses his journey from software engineer to marketing leader, emphasizing the importance of merging product and marketing for growth. Gonto shares insights on common mistakes startups make in scaling, the balance between art and science in growth strategies, and the necessity of qualitative data over pure analytics. He also delves into the significance of risk-taking cultures and innovative influencer marketing in driving success.
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Take Big Risks
- Take big risks to achieve exponential growth, even if they seem scary.
- Bold moves and bets are essential for significant progress.
Psychology in Marketing
- Psychology is key to marketing, even for technical audiences, because decisions are emotional.
- Use psychological biases like System 1 and System 2 thinking to your advantage in marketing.
Auth0's Growth Focus
- At Auth0, Gonto's team focused solely on sign-ups and activation to achieve aggressive growth targets.
- This bold move, neglecting other marketing activities, proved crucial for the company's survival.