20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Bridging Marketing and Product for Growth
This chapter explores the role of a Chief Technology Marketing Officer (CTMO) in fostering collaboration between marketing and product teams in product-led growth companies. It emphasizes the need to align marketing promises with product realities to enhance customer experiences, while also detailing effective hiring practices for growth roles. The discussion also critiques common pitfalls in measuring success, advocating for a focus on actionable KPIs over vanity metrics.
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