Marketing Against The Grain Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128)
Jun 9, 2023
Apple's Vision Pro headset is making waves in the AI and VR realms. The hosts dive into how its innovative features, like eye tracking and AI avatars, could reshape social interactions. They also explore the competitive landscape and critique Apple's marketing approach. The contrast between immersive technology and natural language interaction raises intriguing questions about future developments. Ultimately, there's a debate on the headset's practicality and the need for a strong developer ecosystem to fully unleash its potential.
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Spatial Computing
- Apple is defining "spatial computing" as a new category.
- It's a superset of AR and VR, showcasing their intent to dominate.
Target Audience
- Apple's Vision Pro targets two core demographics: mobile workers and movie lovers.
- This focus differentiates it from Meta's fun, quirky VR metaverse.
Avatar Comparison
- A graphic compared Apple's realistic avatar to Zuckerberg's cartoonish one.
- This highlights Apple's superior design in the VR space.