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Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128)

Marketing Against The Grain

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The Competitive Landscape of VR and the Rise of AI Avatars

This chapter explores the competitive dynamics of the VR headset market, emphasizing the advantages of one company’s strategic groundwork over another's investments. It also highlights the innovative features of the new headset, such as eye tracking and AI avatars, predicting a transformative impact on social interactions in the near future.

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