
Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128)
Marketing Against The Grain
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The Rise of Avatars in Digital Communication
This chapter delves into the emergence of avatars in communication through Apple's Vision Pro headset, examining how this technology can transform user experiences. It also critiques Apple's marketing strategies, particularly the choice not to wear the headset during demonstrations to uphold a specific brand image.
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