Marketing Against The Grain

The Complete A.I. SEO Guide for Beginners (2023) (#132)

4 snips
Jun 22, 2023
The podcast dives into the slower-than-expected evolution of AI in search and SEO. Marketers are urged to adopt an entrepreneurial mindset to thrive in this AI-driven landscape. Influence is highlighted as a key factor over mere awareness in content creation. Discussions also cover Google's shift towards AI and the rise of competitors like perplexity.ai. The need for consistent content and adaptation in marketing strategies is emphasized as alternatives to traditional search engines gain traction.
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INSIGHT

Evolving Marketing Specialization

  • Marketing specialization will shift due to the internet's unbundling.
  • Multiple platforms will require broader, less deep expertise.
INSIGHT

Shift to Transactional Marketing

  • Marketing is shifting from informational content to transactional use cases.
  • Micro-apps tailored to specific product uses will drive discovery and personalized marketing.
INSIGHT

Generations of AI Search

  • AI-driven search evolves through different LLM generations.
  • Each generation improves data updates, parameter count, and brand diversity.
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