The Future of Search: Influence Over Awareness

A.I. in search is going to evolve slower than people think…

Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team.

Mentions

• EP with Guillaume https://link.chtbl.com/NkfZwpLS 
• Chat GPT https://openai.com/blog/chatgpt 
• Google Bard https://bard.google.com/ 
• Eric Ravenscraft tweet https://twitter.com/LordRavenscraft/status/1665722553644601346 
• Perplexity.ai https://www.perplexity.ai/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.