It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for monopoly properties. They’re talking about email marketing, outbound marketing tactics, brand marketing, and more! They also discuss the future of NFTs and how it can benefit your marketing strategies for growth.Plus they answer one of YOUR questions on how to be a marketing leader through each stage of an early-stage startup (with practical tips to get you started).Shoutout to breene13 for leaving this question in our Apple Podcast reviews! Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.Things mentioned: Peter Yang’s article “Are NFTs the Future of Subscriptions?” https://creatoreconomy.so/p/are-nft-memberships-the-future-of-subscriptions?s=r @AlexisOhanian’s tweet on NFTs https://twitter.com/alexisohanian/status/1521677108166246403  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more!Who is Capri Wheaton?Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart.Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd  TikTok: https://www.tiktok.com/@shopdressd  Twitter: https://twitter.com/Capri_lynnn  LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more!Who is Everette Taylor?Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013, and where he served as CEO. At ET Enterprises—the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. In addition, Everette is an established public speaker and digital influencer.Plus, Checkout Everette’s work! Instagram https://www.instagram.com/everette/  Twitter https://twitter.com/everette  Artsy https://www.artsy.net/  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Who will own the next generation of the internet? We’re talking about the ownership economy, Kipp and Kieran’s community frameworks, understanding the scarcity in utility, and more!Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things and strategies that will help you take your business to the next.Links: From @ljin18 about “The Ownership Economy” https://twitter.com/ljin18/status/1519691235555958787 Kevin Kelly’s article “103 Bits of Advice I Wish I Had Known” https://kk.org/thetechnium/103-bits-of-advice-i-wish-i-had-known/  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategies into each bucket. Warning: It gets a little controversial.You’ll hear their takes on: Is product the best go-to-market strategy? What is the best way to have marketing leadership? Is community a good growth strategy? And more!Things mentioned: Eight Sleep https://www.eightsleep.com/ ClickUp https://clickup.com/ Synthesis School https://www.synthesis.com/  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator economy. Plus: niche ways to target your audience, the business impact of creators, how to think about types of brand partnerships with creators, and more!Who is Steph Smith?Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. Steph joined The Hustle as a Trends.co analyst, digging up trends that entrepreneurs could capitalize on. She led the product and grew it to 15k+ paying subscribers before being acquired by HubSpot. Now, she is a Director of Marketing at HubSpot, spearheading their work with creators under the Creator Program.Plus, check out Steph’s work! Website ​​https://stephsmith.io/  Podcast https://keeplearning.buzzsprout.com/  Twitter ​​https://twitter.com/stephsmithio  Book https://doingcontentright.com/  Things mentioned: Sina Estavi, owner of the first tweet ever https://twitter.com/sinaEstavi Legos’ Spotify playlist https://open.spotify.com/album/6qZUya0mkucuxvoIp4akVT  Barilla’s Pasta Spotify playlist https://open.spotify.com/user/w2p1oq867ns7jele6g3lw66fk/playlists  KFC France’s Spotify playlist https://open.spotify.com/playlist/7KTq8F8YhZetRStWFNy0U4  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

“What tips do you have for mid-level marketers to make an impact in their org this year?” We’re talking about how to get out of the sea of sameness to differentiate yourself as a marketer and as a brand to make an impact. Hint: It’s not the story, it’s how you tell it.Kipp and Kieran deep dive into this listener question on how to not tell the same story as everyone else (with actionable steps).Shoutout to Kenny Soto for leaving this question in our Apple Podcast reviews! Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

There are now more NFTs than pages on the internet in 2010. Kipp and Kieran discuss what this means for our society with Alex Lieberman. Plus: The importance of critical thinking as a professional/entrepreneur (and the success framework around it), what makes an entrepreneur the most successful, how to scope out the bomb-sniffing dog of business, and more!Who is Alex Lieberman?Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, a multi-platform business media brand. In October 2020, Alex & his co-founder (Austin Rief) sold a majority stake of Morning Brew to Business Insider for a reported $75 million.Plus, check out Alex’s podcastsFounder’s Journal https://foundersjournal.morningbrew.com/ Imposters https://imposters.morningbrew.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.Links:Alex Lieberman, https://twitter.com/businessbaristaKipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition.Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things that will help you grow your business.Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Links:Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnarKieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanaganTwitter deep-dive links:@PirateApe coinbase tweet https://twitter.com/PirateApe/status/1513625770605879303Kieran Flanagan's post on LinkedIn https://www.linkedin.com/posts/kieranjflanagan_incentives-are-the-secret-to-any-world-class-activity-6918162096702513152-mN46/ @Sama DALL-E Ai thread https://twitter.com/sama/status/1511724264629678084@WolfofFranchises Dippin’ Dots thread https://twitter.com/franchisewolf/status/1513147851873865730 ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance of intellectual property long-term (and how it affects the livelihood of your business) and how to tell a great story about your brand.Who is Ross Simmonds?Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global brands. Ross sits on the board of directors for Volta Labs, Phoenix House, and Boys & Girls Club of Preston. Ross is also a well sought public speaker, an angel investor, and the author of multiple books.Plus, check out Ross Simmonds’ DREAM playbook on how to effectively distribute your content) https://training.foundationinc.co/dream Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.Links:Ross Simmonds, https://twitter.com/thecoolestcool Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.