Marketing Against The Grain

Joanna Lord, an experienced marketing executive and former CMO at ClassPass and Skyscanner, shares her insights on mastering both brand and growth strategies. She discusses the importance of authentic customer understanding for effective marketing. Joanna emphasizes building a world-class brand, even in an AI-driven market, and offers practical tips for creating compelling brand identities. The conversation also covers the necessity of team dynamics between brand and growth teams and the humorously complicated nature of collaboration in the marketing landscape.

Explore the thrilling world of AI innovation and its impact on marketing! Discover the newly launched ChatGPT iPhone app and Meta's latest tools aimed at enhancing user engagement. The discussion delves into how AI is transforming advertising and the risks of automation stifling creativity. Learn about fascinating tools like Yoodli for presentations, DraGAN for image creation, and Quiver for data management. This dynamic conversation navigates the balance between productivity and the essence of original thinking in the era of AI.

Discover how HubSpot soared to a billion-dollar valuation through innovative growth hacks. Delve into the concept of product-led growth and why it’s essential for modern businesses. Learn the critical role of early adopters in creating new categories and how investing in customer happiness fuels advocacy. The hosts stress the importance of focusing on distribution strategies over mere conversion rates, emphasizing that intentional growth demands a mix of boldness and strategy.

Discover the practical uses of AI tools for marketers that drive growth and enhance customer experiences. The hosts delve into the gap between AI's hype and reality, emphasizing the need for personalization and creativity in automated communications. They discuss the future of customer support with AI enhancements and the evolving marketing landscape influenced by artificial intelligence. Light-hearted anecdotes about life, tennis, and travel offer a humorous contrast to the serious implications of AI in the digital world.

Unpack Google's groundbreaking AI advancements that aim to upend the competition! Discover how features like Bard and voice input will transform user experience and marketing strategies. Explore the shift from traditional marketing to more creative, influential tactics in an AI-driven world. Learn how businesses must adapt to the evolving landscape of search and community dynamics. Finally, assess how these changes affect branding and the urgent need to embrace AI's disruptive potential for future growth.

Explore how AI is revolutionizing content marketing, pushing towards a creator-first mindset. Discover the balance between human creativity and AI's capabilities, emphasizing the need for original ideas. Learn about the potential risks of AI, including idea recycling, and the importance of diversifying content strategies. The shift towards relationship-building and community investment is crucial for brands. Finally, see how embracing AI tools can foster innovation and enhance audience engagement in a rapidly evolving digital landscape.

A leaked memo from Google sparks a lively discussion about the shifting AI landscape. The hosts reveal how open source technology is democratizing AI, giving small businesses a fighting chance against tech giants. Meta's surprising edge in the AI wars is unpacked, along with the rising importance of innovative strategies like product-led growth. The conversation also emphasizes adapting to new competitive advantages in business, urging entrepreneurs to embrace community engagement and versatility in this rapidly evolving tech era.

Are data aggregators facing a crisis? Discover how the evolving data landscape impacts business strategies. The discussion reveals why data ownership is crucial, especially for tech giants like Meta. Explore the rise of finance-specific AI tools and their transformative effects on industries. The podcast also likens the global competition for AI capabilities to an arms race, emphasizing the urgency for new regulations and frameworks. Tune in for insights on navigating the future of data in the age of AI!

Explore the groundbreaking ChatGPT Code Interpreter, a game-changing tool turning users into data scientists and developers. Delve into how AI is democratizing data accessibility, making analytics intuitive for all. Hear about the impact of AI on large corporations and the complexities of job displacement. Plus, discover the excitement and challenges in the evolution of AI tools and their implications for content creation. This episode is packed with insights on adapting to the rapid changes in the marketing landscape!

Discover how to harness A.I. to revolutionize your marketing strategies. The hosts dive into actionable tactics for immediate implementation, balancing creativity with efficiency. Explore the top-down versus bottom-up approaches to organizational change and the importance of customized customer support. Learn how A.I. is transforming communication, enhancing engagement, and automating processes to convert leads into loyal customers. This discussion is packed with insights for anyone looking to optimize their marketing efforts using A.I.