Marketing Against The Grain The State Of A.I. In 2023: Useful Tools Vs Hype (#120)
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May 23, 2023 Discover the practical uses of AI tools for marketers that drive growth and enhance customer experiences. The hosts delve into the gap between AI's hype and reality, emphasizing the need for personalization and creativity in automated communications. They discuss the future of customer support with AI enhancements and the evolving marketing landscape influenced by artificial intelligence. Light-hearted anecdotes about life, tennis, and travel offer a humorous contrast to the serious implications of AI in the digital world.
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AI Content Hype vs. Reality
- AI won't replace all content creators.
- Use AI for content support, not full creation.
AI for Internal Comms
- Kieran uses AI for internal communications like proposals and memos.
- It's effective for first drafts and summarizing feedback.
AI for Feedback Summarization
- Wade tested AI by summarizing feedback, comparing AI-generated summaries with his own.
- He did an A/B test to check for human bias in summarization.