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The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

Marketing Against The Grain

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AI in Communication and Customer Engagement

This chapter explores the practical uses of AI tools in internal communications, particularly in drafting proposals and memos, while analyzing their limitations in original content creation. The discussion extends to AI's impact on customer interactions, emphasizing the importance of combining human creativity with automation for personalized experiences. Additionally, it highlights the evolving landscape of customer support through AI, envisioning a future where automated assistants enhance engagement across various market segments.

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