The State Of A.I. In 2023: Useful Tools Vs Hype (#120)
Marketing Against The Grain
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Navigating AI in Marketing
This chapter humorously explores the challenges and implications of artificial intelligence in marketing and search engines, particularly examining Google's response to OpenAI with the launch of Bard. The speakers discuss the diminishing effectiveness of traditional traffic channels and the need for brands to adapt strategies in the face of evolving AI technologies. They highlight the importance of leveraging AI for brand visibility while suggesting that personalization and alternative traffic sources like YouTube will play a crucial role in the future.
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