Marketing Against The Grain Google’s Master Plan To Destroy ChatGPT (#119)
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May 18, 2023 Unpack Google's groundbreaking AI advancements that aim to upend the competition! Discover how features like Bard and voice input will transform user experience and marketing strategies. Explore the shift from traditional marketing to more creative, influential tactics in an AI-driven world. Learn how businesses must adapt to the evolving landscape of search and community dynamics. Finally, assess how these changes affect branding and the urgent need to embrace AI's disruptive potential for future growth.
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Workflow Integration
- Google's integration of AI responses into existing workflows like Gmail and Docs is a key differentiator.
- This tight ecosystem approach offers a significant advantage over standalone AI tools.
Shifting Search Focus
- Expect informational search keywords to become commoditized by AI, reducing their traffic value.
- Focus on transactional keywords, brand building, and product-led growth to capture high-intent users.
Transactions over Information
- AI-driven search will prioritize transactions over informational queries, impacting content strategies.
- Prepare for a shift towards brand marketing, product-led growth, and influence over awareness.