Marketing Against The Grain

Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)

May 2, 2023

Discover how to harness A.I. to revolutionize your marketing strategies. The hosts dive into actionable tactics for immediate implementation, balancing creativity with efficiency. Explore the top-down versus bottom-up approaches to organizational change and the importance of customized customer support. Learn how A.I. is transforming communication, enhancing engagement, and automating processes to convert leads into loyal customers. This discussion is packed with insights for anyone looking to optimize their marketing efforts using A.I.

34:29

Highlights

AI Chapters

Episode notes

The Importance of Individuals Understanding AI for Breakthroughs

00:50

AI at Zillow: The Red Team and the Blue Team

00:45

Every Company Should Have Their Private Version of ChatGPT Plus

00:36

Intro

2min

Embracing AI in Marketing Strategies

9min

Navigating Organizational Transformation

5min

Leveraging AI for Enhanced Customer Support Strategies

4min

AI Empowerment: Transforming Business Responses

10min

Leveraging AI for Enhanced Customer Engagement and Business Automation

5min

Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide.

Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marketing completely. Learn how to take a known strategy and integrate A.I. into it, the top-down model vs. bottoms-up model approach to A.I., how to create A.I. opportunities for your team, and how HubSpot is approaching A.I. internally.

Mentions

Tweet about Zillow teams https://twitter.com/altcap/status/1644717489165676546?cxt=HHwWhMC9mfT1mtMtAAAA
ChatSpot.ai https://chatspot.ai/
Workbounce https://workbounce.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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