Marketing Against The Grain Why It’s SO Much Harder To Grow A Startup In 2023… (#133)
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Jun 27, 2023 The hosts tackle the declining effectiveness of ROI in today's market, emphasizing that distribution is becoming a major hurdle for startups. They explore how algorithms will reshape marketing strategies and the importance of efficiency. A light-hearted segment celebrates nostalgic snack foods like Pop-Tarts while highlighting the need for innovative storytelling in marketing. Personal experiences shared in navigating fitness struggles add relatable humor, making for an engaging blend of insightful marketing advice and lighthearted anecdotes.
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Distribution Challenges
- Distribution is becoming more challenging for companies, and the playing field has changed.
- The era of growth at all costs is over, and efficient growth is now the priority.
Changing Distribution Landscape
- Distribution, the acquisition of new customers, has become harder to measure and scale due to shifts in online platforms.
- Traditional channels like SEO and social media are becoming less effective, impacting B2B companies.
Social Media's Undervalued Influence
- Social media is the most influential channel for B2B buyers, followed by word-of-mouth and online video, according to a Google study.
- Despite its indirect impact, social media's influence is often underestimated by B2B businesses.