Why It’s SO Much Harder To Grow A Startup In 2023… (#133)
Marketing Against The Grain
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Navigating Startup Growth Challenges in 2023
In this chapter, speakers explore the evolving landscape of startup growth in 2023, focusing on the increasing difficulty of distribution and the shift towards efficiency-driven strategies. They discuss the importance of understanding distribution in demand acquisition, the transformative role of technology in customer acquisition, and the challenges of measuring marketing effectiveness. Additionally, the conversation emphasizes the need for marketers to adopt a more results-oriented approach while fostering innovation during challenging market conditions.
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