Marketing Against The Grain How to 10x A Boring Business With Marketing | Codie Sanchez (#140)
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Jul 19, 2023 
Join Codie Sanchez, the savvy founder of Contrarian Thinking and Contrarian Capital, as she unpacks the art of storytelling in marketing. Discover how even the most mundane businesses can captivate audiences by sharing their unique narratives. Codie reveals the traits that define successful businesses and discusses the complexities of traditional media's revenue struggles. She also illustrates how to create memorable 'magic moments' for customers, emphasizing the powerful connection between personal and professional stories.
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Prioritize Need Over New
- Focus on predictable, compounding businesses like trades.
- Differentiate on experience, as the bar is often low.
Pool Postcard Magic
- Codie Sanchez improved a pool cleaning company's marketing with funny postcards.
- This created positive customer interactions and made hiring easier.
Media Business Models
- Advertising-based media models are flawed; owning a product and media is better.
- Media companies often lack bias transparency due to sponsor dependence.