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How to 10x A Boring Business With Marketing | Codie Sanchez (#140)

Marketing Against The Grain

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Navigating Media and Marketing Challenges

This chapter explores the struggles traditional media companies face with advertising-based revenue models and the importance of premium brand positioning. It highlights the advantages of owning products for better cash flow and the challenges of balancing content creation with operational tasks. The discussion also covers the complexities of partnerships in business, emphasizing the need for the right fit and the varying commitment levels of creators.

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