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How to 10x A Boring Business With Marketing | Codie Sanchez (#140)

Marketing Against The Grain

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Transforming Perceptions: Creating Magic Moments

This chapter discusses how businesses can enhance their customer perceptions by crafting memorable experiences, referred to as 'magic moments.' Drawing on examples like Walt Disney's attention to detail, the chapter emphasizes the importance of human connections in customer service and creative marketing strategies. It highlights that by stepping back from routine operations and focusing on innovative interactions, businesses can foster loyalty and leave a lasting impression.

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