Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Jul 18, 2023

Discover how Twitter is reimagining its creator program to lure influencers amid fierce competition from Threads. The hosts discuss how personality-led growth can revolutionize brand engagement, diving into the financial potential for creators and the importance of diverse income streams. They speculate on Mr. Beast’s staggering earnings, while also analyzing the strategic shifts Twitter must make to retain creators. Tune in for insights on optimizing marketing with AI tools and navigating the evolving creator economy!

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ANECDOTE

Twitter’s Creator Payouts

Elon Musk is incentivizing top creators on Twitter by offering payouts.
This comes after Zuckerberg's Threads launch, seemingly as a competitive response.

ADVICE

Creator Program Rules

To receive payouts, subscribe to Twitter Blue, have a Stripe account, and achieve over 5 million monthly impressions.
Focus on personality-led growth, as platforms thrive on engaging personalities.

INSIGHT

Elon's Narrative Control

Elon Musk excels at controlling public discourse, as seen in his response to the Threads launch.
He effectively shifted the narrative by rewarding creators, demonstrating marketing prowess.

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