Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)
Marketing Against The Grain
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Twitter's Creator Program: A New Era?
This chapter explores Twitter's initiative to draw creators back to the platform through a structured ad revenue sharing program, contingent on a Twitter Blue subscription and meeting impression thresholds. The discussion reflects on the challenges Twitter faces in competing with rivals like Threads, and examines the impact of influential creators on social media growth. Additionally, the speakers debate the financial prospects for creators in this new landscape, advocating for diversity in income streams.
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